Looks like Netflix is going to keep racking up those subscription numbers once it launches in Japan on September 2nd as confirmed by VentureBeat. Netflix won't be targeting Japan alone with plans to launch in Spain, Italy and Portugal in October already in the works. Netflix is currently available in 50 countries and boasts more than 65 million subscribers, but seeks to increase its reach to 200 countries by the end of 2016.
Netflix has over 40 million of those subscriptions in the highly competitive American market and continues to grow by offering new and original content. Hit new original series like House of Cards, Orange is the New Black and Daredevil are big draws to the service. The idea of original internet shows provided by an online service was considered ridiculous by many when it was first revealed, but it has clearly worked for the internet giant.However, the American market will at some point offer few new customers and Netflix seeks to raise these numbers by expanding globally.
Part of this initiative is seen in how Netflix is targeting the Japanese market by showcasing the anime adaptation of Tsutomu Nihei's Knights of Sidonia. Only time will tell how successful the service will be globally by the end of 2016, but it already accounts for an estimated 36.5% of downstream bandwidth in North America during peak usage.